The 2006-2011 World Outlook for Thai Foods

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The âmarketâ is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for Thai foods is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of âunit quantitiesâ, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for

Teas can be absolutely relaxing, inviting, and of course healthy cups of enjoyment. To the avid coffee drinkers out there, I dare you to start trying teas. When I refer to teas I am referring mostly to herbal teas. This does not mean that you will be losing your caffeine "fix", as most teas naturally have caffeine in them (but only about 1/4 of the amount of caffeine contained in coffee). There are so many different types of teas out there and thus many people do not know where to start. Of course you can start with one of the most popular, and of course most well-known and often used teas out there, Green tea. Green tea has been around for hundreds of years and has proven in various studies (such as the study performed by the national cancer institute) that it has positive health effects.

If you are looking for proven health benefits, i would surely try green tea, as it has been shown time and time again to be beneficial to your health. If you are looking for a healthier route instead of drinking coffee, and instead of taking in extra calories, then other herbal teas may be the way to go. Of course you have to like the tea you are drinking, or it will not be enjoyable to you at all. Herbal teas can be found in packaged tea bags, like Lipton, or loose leaf which can be used different ways by putting directly in the cup, or can be strained. Strainers can be found in most loose leaf tea shops and will fit individually in each cup to infuse it with the tea leaves.

For you to be able to take an interest in tea, you must learn what types of herbal teas there are out there. I will name a few that I have tried and enjoyed.

* Peppermint

* Jasmine

* Camomile

* Honey Lemon

* Dragon Pearl (Jasmine tea flowers rolled with green leaves)

* Green tea with ginseng

* Rose Green tea

There are so many more. These teas generally have no, if few calories per cup if no sugar or milk is added. Each tea available on the market will have different properties on the smell, look, taste, and of course potential health benefits. It is best to try different herbal teas to see which you like the most in terms of aroma and taste. It is best of course to have the teas that you do not need to add anything to, such as milk and sugar. It has been shown that added extras to a tea can reduce the health benefits released by the tea leaves.

Personally my favourite teas are Peppermint, Jasmine, Dragon Pearl (Jasmine - this is harder to find and can be expensive), and Camomile. I recommend any of these teas to a new tea drinker as these are nice, soft, enjoyable, relaxing teas. I personally do not enjoy any of the extra flavoured herbal teas like apple raspberry, or strawberry because I like the taste of natural flavoured teas better. I do hope you take on the challenge to substitute more teas with your coffee, cola, or whatever you drink. Good luck, and good tea drinking.

Jennifer Calpu
http://www.jennifercalpu.com
http://www.debtandtaxes.ca